Do you remember the way businesses were started during the gold rush depicted in the novels by Jack London? What did they do in the first place after finding a goldmine? That’s right. They marked the land plot, that is they distinguished themselves out of the majority thus showing that the plot had an owner. The cotemporary business has the same principles. Only the techniques and the location are different. The same idea of marking the company name by the owner has remained thus making it unique, standing out of the similar ones. This system of identifying signs accumulates the corporate style.

Corporate style is a combination of visual and textual elements used to identify the affiliation to a certain company that distinguish this company out of a number of its competitors. The contextual and visual unity of the message conveyed by the company is achieved by the conformity and unity of color, graphics, text and design. In other words, the corporate style is a rememberable visual image of a company set for a time period which makes it differ from other ones. Besides, the corporate style influences the subconscious of a client telling what cannot be told in words – the work style of your company, its values and even its position on the market.

The composite parts of the corporate style include:

• corporate colors,
• fonts,
• logo.

While creating the company image it’s reasonable to apply no more than three colors that will be applied in the logo, business cards, envelopes and forms. These colors can be used for corporate interior design and corporate uniform. For example, Beeline widely applies yellow and black. The fong plays an important role in creation of corporate style. A text that speaks for itself does not only speak with its contents, but textual design as well. The font can be stylized to look old-fashioned, with a cypher, or in Gothic style, italicized, rounded, or can be of different sizes. The main thing is that the selected font would work for the company style together with other elements thus emphasizing them. It’s important that upon selection of a font for the corporate style, it should be used on every medium. The core of the corporate style is the logo. It accumulates all the necessary information that company needs to represent. The requirements for the logo are quite high as it stands to denote the whole company. It should be unique, original, easily perceived, and, which is the most important thing, should associate with the company. That is why the colors and elements for the design of the logo are selected extremely carefully. The aim of the logo is to form certain emotions, images and thoughts in the mind of a customer which contribute not only to recognition of the company, but also to creation of the necessary associations. It advertises the company in all possible directions. The logo is an obligatory element of all advertising materials and produced goods.

But there are other possibilities for being recognized and remembered. Corporate document forms, envelopes, folders, electronic documents also convey the corporate image on a large scale.

The corporate form is the sign of a corporate level, the element of prestige and it simply means high level. The creation of a corporate form helps to reach two goals. One goal is to inform the potential clients on the corresponding details and at the same time define the reference to your company.

The second one is to distinguish your document out of a number of similar ones. The additional functionality of the corporate form is to add importance to the document and information it contains, to emphasize your reliability as a business partner, to create a positive image of the company and calls to collaborate. That is why the document forms should be performed in a single style thus supporting and extending the area of involving in the business and financial world. Most often the first business contact takes place by a business card which is developed in the same corporate style. The properly designed business card produces a more favorable impression on the potential partner or customer than a phone talk and even a personal meeting with an account manager. One more necessary medium of corporate style is the corporate envelope. Of course, it is developed in the same style. Before reading the files in a corporate envelope your partners and clients recognize your correspondence out of a great number of others. The design of the envelope in a unified corporate style adds you an extra image of a reliable partner that pays attention to minor details.

Corporate folder. It’s an important element of the corporate presentation. It’s actual advertising in all marketing activities. It’s not only the sign of your company’s substantiality, but a great business souvenir.

And, last but not least, is the electronic document. At present it’s impossible to maintain a business in the world of information technologies without applying a company website designed in the corresponding corporate style. You can order a website to be developed either together with your corporate style or upon its completion.

While creating corporate style the developers of DRA.RU take into consideration the features of the target audience of your clients. Our designers will not only develop your unique style and the ways it can be applied, but also help you find and take over your place in the minds of your clients. So, have you found your goldmine yet? Then mark it!

Is it for the better? Then all St.Petersburg companies will have Peter and Paul’s Fortress on their logos.