SEO and promotion of a website, either a small online business card or a large-scale online store, is a complex of measures aimed at attracting the target audience to your website. The more visitors come to your website, the more people will learn about your company, the services and products you offer. Therefore, you will get more inquiries from your clients.
Website promotion and SEO are arranged according to an approved list of keywords. E.g., if your company handles moving to other places, the suitable keywords will be “переезд” (moving), “офисный переезд” (moving to another office), “квартирный переезд” (moving to another flat), “дачный переезд” (moving to another cottage), грузчики (movers, loaders), услуги грузчиков (moving services), etc. SEO and promotion are aimed at finding on the Internet by the set keywords your website instead of the websites of your competitors. SEO and promotion are included into the website turnkey development package.
The typical SEO and website promotion services include
- setting the task — we define the goals of the customer and the keywords;
- evaluation of your website to define whether it’s suitable for SEO and promotion by the defined keywords;
- evaluation of competitors’ websites with the aim of defining the rate of their SEO and promotion and the tasks they perform to achieve it;
- coordination of a plan — we define the tasks to be performed, their cost and deadline;
- performance of single tasks required for SEO and promotion. E.g., optimization of you website for the selected keywords;
- performance of current tasks — we maintain the tasks required during the current month. E.g., testing and correction of merit-based links;
- preparation of report for the customer, e.g. a monthly report is formed for the website features by the approved keywords;
A typical SEO and website promotion has certain features. First, one cannot guarantee you a perfect result. If, for instance, we can develop an online business card in three weeks, we cannot achieve the same result with SEO. We can only forecast that it will be at the top rating by a certain date. The accuracy of the forecast, the correspondence of the forecast to the achieved result – all this depends on the experience and loyalty of the company that you address for SEO and promotion. Some customers address us after unsuccessful previous experience and the promises that were not kept.
Second, SEO and promotion require constant efforts. If it’s not maintained monthly, the positions your website has achieved can wither like flowers without watering, and your competitors will push your website from the top list. SEO and promotion involve meticulous effort. It includes adding texts, control and monitoring of a variety of technical parameters, watching the websites of your competitors, tracking the latest trends in search engine algorithms and many other details.
Our company does not offer impossible results. We know our strengths and limitations and what we can do for your website.
