Web-site is a perfect marketing instrument which helps to find solutions to a wide range of objectives, including security of customers inflow, improvement of the sales level, formation of the brand, information on the product and services etc. In order to make a good use of the site, to make it sell, the design of the web-site, its filling and functionality should correspond to the objective and expectation of a visitor. The web-site should influence a visitor, making a customer out of him – this is the primary objective of our work.
Design. As it is known, a good dress is a card of invitation. The design is the first thing a visitor sees; the design forms the first and the most important impression of a web-site. On our statistics approximately a half of new visitors stay at the home page. Often they either like it and make a phone call or dislike and proceed to another web-site. The design is the most individual and subjective part of a web-site, which is influenced by the existing stereotypes.
The design covers a web-site's filling. For example, at presentation on a web-site of products and services it is necessary to tell on the web-site on their advantages, mask the disadvantages and explain why exactly this product is the right choice. All this are objectives of filling which should be correctly delivered to a visitor. In case a filling id very large it should be separated by sections, interconnected by links, secured by navigation - all this makes the work of a web-site convenient. And when all the information is delivered and all the questions have true answers the only thing to do is to pick up the phone, make a call and become a customer, isn’t it?
A web-site can not only present information but perform functions as well. The most widely used function is an on-line shop, in which using the web-site a customer can order the products you offer. There can be dozens of items as for example on web-site www.1billiard.ru or hundreds as on web-site www.nordauto.org.
