Corporate style is a set of distinctive features that help to identify a company from the range of other firms. We can say that corporate style is the “face” of a company. To create a corporate style various images and graphic elements are utilized. The concept of “corporate style” usually includes a logo, a catching slogan (motto), plastic forms, a combination of colors, associative visual imagery.
The base basic is presumes to include business cards, selection of a special font, color scale, a logo, forms for business letters and envelopes. Further on a range of services is provided according to the customer’s order. It can be a turn-key website, leaflets, the printing of corporate calendars, production of souvenirs (magnets, pens, notebooks), posters, mugs with a logo of the company, T-shorts and many other things. Outdoor advertising and various other items carrying elements of corporate style are also included into this category.
What are the essential features of corporate style?
- it should be efficient, simple and easily remembered;
- the concept should be thoroughly thought over;
- corporate style should correspond to the target audience of a company, the tastes and favors of potential consumers.
The prospects of company development can vary with time, new targets and tasks arise. So, corporate style is quite often being reconsidered. If it does not correspond to the company concept, modern trends and company direction any more, then it is being redeveloped or exchanged for a new one. Pay attention, for example, to the way Renault logo has been changing in the due course:
Together with revision of corporate style, all data-carrying media that include logo and style are to be reconsidered and updated. Within the limits of these procedures it will be necessary to change your website as well. Such procedures is called redesign. Experts of our company will help you solve this task and will change not only the website design and contents according to the new corporate style, but will also help with web promotion of this new corporate style.
