The domain is the website address (for example: www.dra.ru) which is typed into the address line of a browser to get to the required webpage. It is provided to partners and clients on business cards, leaflets and is published in company ads. The domain is your address in “world wide web“. A domain normally consists of Latin letters and (or) figures, and some symbols as well. What are domain types? Domains differ in levels (1st, 2nd, 3rd и т.д.) , etc.) and in domain areas (“ru”, “com” etc.).
First level domains are actually those domain areas which are often confused with website address (and this is because the website owners are too lazy to think of a good name for a website). First level domains can refer national domain areas (“ru” for Russia, “fr” for France etc. – 243 all in all) or to domain areas of general usage (“com”, “net”, “org”, “info”). The presence of national domain areas does not limit the owner of a website in the choice of the website address (name). It’s only the issue of target usage. If the target audience is located in Russia, then it is reasonable to choose a domain area .ru zoneand if the website is focused on foreign visitors the best decision is .com zone. It is worth mentioning that a domain areas is always preceded by the website name and is pointed off with a dot, as well as prefix “www” which often precedes the website name.
Second level domains stand for the name before the dot (for example “dra”). The owner of the second level domain can have as many domains of the subsequent level as required (“foto.dra.ru”, “design.books.dra.ru”, etc.). Unfortunately, there are few good domain names available (by good domain names we mean short words or abbreviations which are easily associated with types of company activities, for example, “auto”, “shop”, “window”, “style”, etc.). This is why owners of new websites have to choose longer names or add a dash (“auto-shoping.ru”, “housewindows.com” etc.).
Where to buy a domain? The domain (address) of a website is registered for a certain period with the companies rendering such services. As a rule, a company rendering hosting services provides registration of domains. With the exception of payable domains, there are also free domains. Free domains are a field of experiments in the global network, but they are absolutely unsuitable for application to serious commercial projects. A website located on a free domain area:
- can be an advertising platform for a company that have kindly provided the “free” domain. It means that the visitors of your webpage in such domain areas will see the third-party information, for example, like free users of a website photofile.ru;
- isn’t trusted by its visitors;
- is not owned by the hosted website;
- will lower in ranking if moves to the payable domain (in other words, the efforts for its web promotion will be in vain).
Ordering a turnkey website with our company you do not have to care of many technical issues which common users face while trying to develop a website by themselves, without professional assistance. Our experts will pick up and register for you a domain best suitable for the tasks your website should solve.
