Flash animation (derived from English “a flash of light”) is a technology for display of animation on website pages. Flash animation is widely used on modern websites for more interactive and thus efficient presentation of media advertising.
Types of flash animation:
- Flash-banner is small animated commercial module placed on a website. Its task is to draw attention of a website visitor to the advertised product. It is also supplied by a hyperlink for transition to the advertised website;
- flash presentation is a commercial module not related to any particular website. The task of flash presentation problem is to present efficiently the company and the services it can offer. You can send this presentation to your partners or clients by means of a simple e-mail or any other means (a CD, a flash memory card, etc.);
- flash screensaver is a short animation for the visitors of your website shown while the page is loading. Usually, the task of such flash animation is to draw attention and give the initial information about the company;
- flash element is a small animated block placed near the text and intended for enliving of dull textual content by pleasant, non-intrusive animation. For example, the shaking leaves and question marks on the right are flash elements;
- flash pop up (derived from English) is advertising animation that opens a new browser window hidden under the active window. As well as flash banner it contains a hyperlink to the advertised website, however, unlike the banner it has a turn-off button though it is still no less annoying;
- flash websites are websites completely developed with the help of flash technology. For example, a website of our companion agency BQB Visual Solutions. The possibilities of flash technologies enable us to create all creative ideas and any design features you can think about. Unfortunately, flash websites have their drawback which is slow loading (especially vital for visitors from distant regions) and complexity of search optimization – Yandex is still unable to “read” flash.
Besides, by means of flash animation one can create interior panoramas. It is very convenient for the companies that specialize in interior or landscape design. With the use of this technology you can create an interactive tour around the premises, add audio data or written comments to an image and enable movement from one room to another with the click of a mouse.
Flash animation is developed in corresponding applications most popular being Adobe Flash. A flash animation expert should not only have art skills like drawing, animation, but also technical ones. The commercial ads being created are to look attractive and efficient, load quickly with any website visitor, display correctly in various screen size, etc.
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