Tаis is a tough one. Before answering this question let us talk about design, content and functionality. Every first visitor immediately judges a website by design, not by its content or functionality. First impressions are most lasting – just as the saying goes. On the one hand, sloppy design, a poor color scheme or information presentation will most likely cause the visitor to close the window and go elsewhere. On the other hand, visual overkill will not do any good either as smart text layout is much more appealing than distracting animated graphics.
Let’s suppose, you are a company owner. Your company manufactures and sells cell phones, for example Nokia – http://www.nokia.com. Such website should in the first place have bright stylish design with lots of graphics, video and audio elements in order to produce the proper impression on the potential customer.
However, check out the text design of Google (http://www.google.com) is optimized for fast loading and efficient reading – an excellent example of smart made simple. While working on a project our developers are guided by the tasks the website must perform and implement all the ideas and suggestions the customer may come up with.
Website structure is a shell for its contents that helps efficiently deliver the message about the company, its products and services. For example, the content of Aquaphor website (www.aquaphor.com) is focused on the advantages of water filters produced by this manufacturer and provides information about the filter types and their dealers.
The content presentation structure is very important. Poorly structured text given in a miniscule font will hardly encourage a website visitor to read. Moreover, the text must be written well and be free from any misprints. Corporate websites of companies doing international business normally have one or more versions in different languages in addition to Russian.
ИCustomer feedback becomes extremely important while filling up the content as it is the Customer who has the entire information about the company. Therefore, creating the website content will require your input (e.g. price lists etc.) and consultations with you and your company employees. If necessary, we can arrange professional photo sessions (e.g. company products) at your production site.
The website functionality is the bridge between its design and content ensuring that it performs as expected. For example, http://www.exeller.ru is designed for wholesale distribution of auto parts. In this case the website functionality has top priority and must reflect the particular specifics of this business field – from bulk discounts to automatic suggestion of alternatives on entering the original part number.
It should be noted that the complexity of website functionality implementation is often underestimated by the customer. Drawing the interface or content categorization is perfectly clear and understandable. But when it comes to something more complex – like processing orders, you need to be elaborate. For example, you may need to explain why publishing a price list is much easier than creating an online product catalogue to get the customer’s approval.
Data security is a highly important aspect of "functional" website operation. The downside of giving your customers the ability of placing online orders, maintaining order history and checking the balance is making their personal data and your customer database potential targets of hackers.
Due to the extensive experience with online projects and databases our developers will help you create a website that is not only functional, but also highly secure.
So, what kind of website do you need? Something extravagant or conservative? Something with 100 information pages or just 5? Something with an online store with over 10,000 items in stock or just an e-mail feedback form on the last page? We shall help you define and shape your website in order to create a 100% personalized solution to best suit your needs.
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